Own your category in finance.
A digital marketing agency for regulated financial services. SEO, PPC, paid social, content and strategy, built inside the rules your sector lives by, measured on revenue, and handed back so you own your growth instead of renting it.
You found this page on the first page of Google, past agencies with a twenty-five year head start. That is the job, working in real time.
You are weighing up a new agency with no client wall. Here is what actually matters.
Logos answer the wrong question. The real risk in hiring a young agency is not "have they done it before", it is whether they understand your world, whether you are exposed if it goes wrong, and whether you are the experiment. So we will answer those three directly, before you scroll another inch.
Most agencies sell financial firmsbrand, when what they need is to be found.
The financial services marketing market is full of agencies selling brand identity, showreels and awards. Useful, but none of it puts you in front of a buyer searching right now, and none of it survives a compliance review on its own. We work the other end: the searches your clients actually run, the spend that returns a measurable cost of acquisition, and the content that ranks because it is accurate enough to be trusted on a subject where being wrong has consequences. Brand matters. Being found and converting is what pays.
Six services, one team, built for a regulated sector.
A sector page is only as good as the work behind it. Each of these is a full discipline with its own page. Scroll the rail and open the one you came for.
Digital strategy
The growth plan the channels hang off. Where the money goes, what it has to return, and how you stop renting your pipeline.
Explore Digital strategy →PPC
Paid search built on CAC payback, not cost per lead. Spend that follows intent and a number you can take to a board.
Explore PPC →Paid social
Meta, LinkedIn, X, TikTok and Reddit measured against revenue, run on your own ad accounts, with creative tested not mass produced.
Explore Paid social →SEO
The discipline that put this page in front of you. Search and AI visibility for firms whose every claim gets checked.
Explore SEO →Content marketing
Strategy and writing under named authors, built to rank, get cited and earn pipeline. Researched, compliant, and yours to keep.
Explore Content marketing →Digital auditing
A full read of where the spend leaks and the tracking lies, with the priority fixes. Often the right first step.
Explore Digital auditing →Financial services is a sector where being wrong costs. We are built for that.
Search engines hold pages about money and people's financial decisions to a higher bar, and so should you. Here is what stands behind the advice on this site, in place of a logo wall we have not earned yet.
Run by the people who do the work
Two partners with regulated-sector and performance backgrounds, who scope your engagement and then run it. No layer of junior account managers between the thinking and the execution, and no work briefed out to a content mill.
Published, checkable, specific
A body of work on the FCA financial promotion approval workflow, FINRA Rule 2210, the real cost of getting regulated content wrong and a full SEO playbook for financial services. Not opinions. Detailed, sourced guidance you can read before you ever speak to us.
Ranking on merit, not tenure
We earn search visibility in a sector dominated by agencies decades older, on the strength of the content and the structure rather than a back catalogue of links. The fact you are reading this is the demonstration.
Honest about what we are
We are new and we say so. We measure on revenue, we build on accounts you own, and we tell you when a problem is not worth solving the expensive way. The asset stays yours when the engagement ends.
Two named partners, not an account team.
Google wants to know who stands behind advice about money. So do you. Here they are.
Chloe Ridley
Partner — Search, content and AI visibilityChloe leads search, content and AI visibility. She built an answer-engine optimisation practice from the ground up and has spent her career making regulated and high-stakes brands findable, in search and now in the AI engines buyers ask first. She writes most of the financial services work on this site under her own name.
Alex Ridley
Partner — Paid media, measurement and attributionAlex leads paid media, measurement and attribution. His background is performance marketing for large consumer and retail brands, where the question was always what the spend returned, not what it cost. He builds the tracking that ties every channel back to revenue, so the numbers you see mean something.
The regulated corners we work in.
Financial services is not one market. We work across the parts where the buyer is cautious, the spend is watched and every promotion gets approved before it runs.
No tricks. No borrowed trust.Just the science of being found, applied to your firm.
The agencies you are comparing us to lead with awards, showreels and a logo wall. We lead with the thing you actually want: the ability to be found by the right buyer and convert them, proven on our own site before we ask for yours. The two partners who pitch the work run it. The accounts and the content sit in your name. Everything is measured against revenue, and built so it keeps working after we are gone. If a month-old firm can rank against twenty-five years of head start, imagine what the same method does for a firm with your authority behind it.
What financial firms ask before they hire us.
It runs the channels that bring a regulated firm new clients, search, paid media, paid social and content, but does it inside the constraints financial services adds: FCA financial promotion rules, claims that have to be substantiated, and an approval chain before anything goes live. The job is growth that holds up when compliance reads it, not just creative that looks good in a pitch.
Yes, and it is the discipline that put this page in front of you. We do SEO for regulated firms whose every claim is checked, building search and AI visibility on content that ranks because it is accurate and authoritative, not because it games an algorithm. Our SEO for financial services playbook sets out the full approach.
Yes. We run paid search measured on CAC payback rather than cost per lead, on your own ad accounts, with the tracking built so you can see what a campaign returned rather than what it spent. Paid media in financial services also has to survive platform and regulatory review, which we build for from the start rather than discovering at launch.
Because logos answer the wrong question. The real risks in hiring a young agency are whether we understand your sector, whether you are exposed if it goes wrong, and whether you are the experiment. We answer all three on this page: published work on FCA and FINRA rules, a build on accounts you own with no lock-in, and a method already proven by the fact you found this page ranking against decades of head start.
Read the work, check the claims, then book a call. We would rather earn it than borrow it.
Chloe and Alex Ridley, the two partners. Chloe runs search, content and AI visibility; Alex runs paid media, measurement and attribution. The two people who scope your work are the two who run it, with regulated-sector experience and a published body of work on FCA promotions, FINRA rules and financial services SEO behind it.
Yes. We build marketing that respects the section 21 approval regime and Consumer Duty rather than working around them. We have published guidance on the FCA financial promotion approval workflow and the cost of getting regulated content wrong. Compliance is a constraint we design for, not a blocker we resent.
Banks, brokers, insurers, wealth and asset managers, lenders and mortgage firms, payments and regulated fintech platforms. Anywhere the buyer is cautious, the spend is watched and the claims get checked.
A strategy call, then usually a digital audit: a full read of where your spend leaks, where the tracking lies and where the search and content gaps are, with the priority fixes. You get the findings whether or not you go further.
Our financial services thinking.
The published work behind every claim on this page. This is the expertise Google reads, and the reason this page ranks. Read it before you book.
Scaling Regulated Content Without the Bottleneck
The Metric That Actually Matters: CAC Payback, Not Cost Per Lead
Designing Compliance Into Content: The Sign-Off Operating Model
The Compliance Evidence Trail for Regulated Content
The FINRA Rule 2210 Sign-Off and Review Model
The FCA Financial Promotion Approval Workflow, Step by Step
You found us. Now let us find your buyers.
If a month-old firm can rank for this against twenty-five years of head start, the same method has a lot to give a firm with your authority behind it. Book a strategy call and we will show you where.
Book a strategy call →