Paid social measuredagainst the sale,not the like.
Ridley Digital is a paid social consultancy running Meta, LinkedIn, X, TikTok and Reddit campaigns measured on revenue rather than reach. We build the accounts, the tracking and the creative testing on your own ad accounts, show you which platform and which creative returned a sale, then hand the system back so it keeps working without us.
For firms that want senior-led paid social management run by the two people who scope it rather than a junior buyer working from a dashboard.
Reach, impressions and engagementdo not appear on a P&L.
The numbers most paid social reporting leads with are the ones the platform makes easy to grow and hard to bank. A campaign can post a great reach figure and sell nothing. We run the spend against the sale instead: what a customer is worth, what each platform cost to acquire one and which creative did the work. The vanity numbers stay in the account where they belong, under the figures that matter.
Meta ads management for performance and scale
The widest reach and the deepest signal, so it carries most lower-funnel spend. We build the structure to feed the conversion data the bidding needs, and cut the broad audiences that spend without selling.
LinkedIn ads management for the B2B buyer and the budget holder
Expensive per click and worth it when the deal is large and the targeting is tight. We aim it at job function, seniority and company rather than spraying a sector, so the cost per lead reflects a buyer you can actually close.
Reach against live attention and the news cycle
It suits launches, timely offers and audiences that follow a conversation. We use it where speed and topicality earn the spend, and keep it on a short leash where they do not.
Where the creative is the targeting
The algorithm rewards the work that earns attention, so the creative does more than the audience setting. We test native, made-for-feed variants fast and put budget behind the ones the platform proves out.
Intent-dense communities, priced before everyone arrives
People here are mid-decision and the auction is still cheap relative to the larger platforms. We target the subreddits where your buyer is asking the question your product answers, in language that does not read like an ad dropped into the thread.
Paid social consultancy services, run by the people who scope them.
Four areas of paid social management, one team. The two people who audit your accounts are the two who run them. Nothing gets passed to a junior buyer once the work starts.
Built to be measured
How each platform splits into campaigns and audiences decides where the budget lands. We build the structure on your own ad accounts so spend follows intent and you can see what every part is doing, with the pixels and conversion events set up so the platforms have real signal to bid on.
The buyer, not the biggest list
We target the people worth reaching on each platform and cut the broad audiences that drain budget without returning a sale. The targeting follows what a customer is worth to you, so spend concentrates where it pays back rather than spreading thin for the reach figure.
Creative testing that moves the number
On paid social the creative does most of the work, so we treat creative testing as the engine rather than a one-off asset. We direct variants for each platform, read which ones earn their spend and keep iterating instead of leaving a winning ad to fatigue on autopilot.
A report you can act on
Alex builds the tracking and the reporting so you see paid social against revenue, by platform and by creative. Every report comes with a written read on what moved, what we changed and what we are doing next. Not an automated export of Ads Manager with a logo on it.
What our paid social consultancy includes.
Every engagement starts with an account audit and ends with a system you own. Here is what sits inside that, from the first look at the accounts to the handover.
An account audit and rebuild
A full read of each platform, the wasted spend and the tracking gaps, then a rebuild on your own Meta, LinkedIn, X, TikTok and Reddit accounts so spend follows intent.
Audience and targeting that pays back
The people worth reaching on each platform, targeted against what a customer is worth, with the broad audiences that drain budget cut out.
Creative testing across platforms
Variants directed for each platform and tested against the buyer, with the ones that earn their spend kept and iterated rather than left to fatigue.
Revenue tracking and a system you keep
Tracking that ties spend to revenue by platform and by creative, then the whole system documented and handed back, so your team runs the paid social management without us once we are done.
Paid social for regulated and high-stakes sectors.
We work where the buyer is cautious and the spend is watched. Two groups: regulated industries where every ad is checked, and competitive markets where the feed is won on creative and timing.
Most paid social is built to keep you renting it.We build the engine and hand it to you.
The accounts sit in your name from the first day. The two people who pitch the work are the two who run it. The fee is fixed to the work, not skimmed off the spend, and the reporting tells you which platform and which creative moved revenue rather than restating the reach. We build the paid social system on your own Meta, LinkedIn, X, TikTok and Reddit accounts, show you what it returned, and hand it over with the pixels, the data and the creative learnings intact, so it keeps working long after the engagement ends.
What buyers ask before they hire us.
Meta, LinkedIn, X, TikTok and Reddit. We pick the platforms that match where your buyer actually is and what they are worth, rather than running all of them because the budget allows it. The audit decides which ones earn a place before we spend a pound on them.
Yours. We build and run campaigns inside your own ad accounts on your billing, so the pixels, the audience data, the creative learnings and the structure stay with you. When the engagement ends you keep everything the spend has taught the accounts, rather than starting the next agency from zero.
A fixed fee for the work, not a percentage of your media spend. The fee depends on how many platforms and markets you run and how much the accounts need rebuilding. We scope it after an audit, so the number reflects the actual work, and we tell you what drives it before you commit.
No. We charge a fixed fee for the work, so the number is tied to the effort and the result rather than to how much budget moves through the accounts.
Cost per acquisition and return on ad spend against revenue, broken down by platform and by creative, with a written read on what paid back and what we changed because of it. You get the raw account access too, so you can check the numbers yourself. It is not an automated export of Ads Manager with a logo on the front.
We direct and test the creative against each platform and the buyer, and keep the variants that earn their spend. On paid social the creative is the lever that moves performance, so creative testing is something we iterate rather than a one-off asset handed over and left to fatigue.
Regulated and high-stakes sectors: financial services, healthcare and pharma, ecommerce and DTC, FMCG, consumer brands, B2B SaaS, technology, professional services, and manufacturing, construction and automotive.
Yes. An account audit is often the first step, and some clients start there before deciding on the wider engagement. You get the findings and the priority fixes either way, including which platforms are worth your spend.
Let us audit your accounts.
If you want paid social run on accounts you own, by the people who scoped it, with reporting you can act on, that is the conversation to have.
Book a paid social audit →