Paid search consultancy from the senior people who run the account.
Ridley Digital runs Google Ads management and Microsoft Ads for firms that want better accounts, clearer measurement and spend tied to revenue. We build the system, prove what changed on CPA and ROAS, then hand it back so it keeps working without us.
A paid search consultancy for businesses that want senior-led account management, run by the two people who scope it rather than a junior buyer working from a dashboard.
Paid search consultancy services, run by the people who scope them.
Four areas of work, one team. The two people who audit your accounts are the two who run them. Nothing gets passed to a junior buyer once the work starts.
Campaigns built to be controlled
How the account splits into campaigns, ad groups and match types decides where the budget goes. We rebuild the structure on your own Google Ads and Microsoft Ads accounts so spend follows intent, and so you can see what each part is doing. Fixed at the root, not patched around.
Spend pointed at the sale
We set bidding and budgets against what a customer is worth to you, feed the conversion data the algorithms need to bid well, and cut the queries that drain the budget without ever turning into a sale. CPA is the number we work to bring down, and ROAS the one we work to lift.
The ad and the page as one
The ad makes a promise and the landing page has to keep it. We write the ads and shape the pages they point to so the click becomes a buyer, and we keep testing copy rather than leaving a campaign on autopilot once it is live.
A report you can act on
Alex builds the conversion tracking and the reporting so you see paid search against revenue. Every report comes with a written read on what moved, what we changed and what we are doing next. Not an automated export of the dashboard you already have.
What our paid search consultancy includes.
Every engagement starts with a Google Ads audit and ends with a system you own. Here is what sits inside that, from the first look at the account to the handover.
A Google Ads audit and account rebuild
A full read of the account structure, the wasted spend and the tracking gaps, then a rebuild on your own Google Ads and Microsoft Ads accounts so spend follows intent.
Bidding aimed at CPA and ROAS
Bids and budgets set against customer value, fed the conversion data the algorithms need, so the CPA comes down and the return on spend goes up.
Ads and landing pages that convert
The ad and the page it points to, written and shaped so the click becomes a buyer, then tested rather than left on autopilot.
Revenue tracking and a system you keep
Conversion tracking that ties spend to revenue, then the whole account documented and handed back, so your team runs the Google Ads management without us once we are done.
Paid search for regulated and high-stakes sectors.
We work where the clicks are expensive and the buyer is cautious. Two groups: regulated industries where every ad is checked, and volume markets where the auction is won on spend.
Most paid search is built to keep you renting it.We build the engine and hand it to you.
The account sits in your name from the first day. The two people who pitch the work are the two who run it. The fee is fixed to the work, not skimmed off the spend, and the reporting tells you what moved revenue rather than restating the clicks. We build the paid search system on your Google Ads and Microsoft Ads accounts, show you what it returned on CPA and ROAS, and hand it over with the data and the history intact, so it keeps working long after the engagement ends.
What buyers ask before they hire us.
The same two people who scope it. Chloe and Alex Ridley run the Google Ads management from the first audit to the handover. The person you meet in the pitch is the person inside the account every week, with no junior buyer picking it up once the contract is signed.
Yours. We build and run campaigns inside your own Google Ads and Microsoft Ads accounts, on your billing, so the conversion history, the audience data and the structure stay with you. When the engagement ends, you keep everything the spend has taught the account, rather than starting the next agency from zero.
We charge a fixed fee for the work, not a percentage of your media spend. The fee depends on how many accounts and markets you run and how much the accounts need rebuilding. We scope it after a Google Ads audit, so the number reflects the actual work, and we tell you what drives it before you commit.
No. We charge a fixed fee for the work, so the number is tied to the effort and the result rather than to how much budget moves through the account.
CPA and ROAS against revenue, with a written read on what moved and what we changed because of it. You get the raw account access too, so you can check the numbers yourself. It is not an automated export of the Google Ads dashboard with a logo on the front.
Regulated and high-stakes sectors where clicks are expensive: financial services, healthcare and pharma, ecommerce and DTC, FMCG, consumer brands, B2B SaaS, technology, professional services, and manufacturing, construction and automotive.
Paid search can drive traffic the day it goes live. Bringing the CPA down to a level that pays back takes weeks, because the bidding needs conversion data before it has anything to optimise against. We tell you what is realistic for your market before we start.
Yes. A Google Ads audit is often the first step, and some clients start there before deciding on the wider engagement. You get the findings and the priority fixes either way.
Latest on paid search.
Let us audit your paid search.
If you want senior-led paid search management on accounts you own, with reporting you can act on, that is the conversation to have.
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