SEO consultancy from two senior operators.
Ridley Digital is a founder-led SEO consultancy that builds technical SEO, content and search strategy into traffic you own. We do the work ourselves, prove what moved revenue, then hand the system back so it keeps working without us.
For firms that need technical SEO, content strategy and measurable growth, run by the two people who scope it rather than a junior team learning on your budget.
SEO consultancy services, run by the people who scope them.
Four areas of work, one team. No handoff to a junior pod once the contract is signed. The two people who audit your site are the two people who fix it.
The foundation search engines read
Crawlability, site speed, indexation, structured data and the technical debt that quietly caps your rankings. We find what is holding the site back and fix it at the root, not with a workaround.
Pages that match what buyers search
We map the high-intent searches your buyers actually type, then build the pages that answer them. Written to rank and to convert, not to fill a content calendar.
A plan tied to revenue, not traffic
Which terms are worth winning, in what order, and what each one is worth to the business. We prioritise the searches close to a decision over the ones that only move a vanity number.
Proof of what search actually did
Alex builds the measurement so you can see organic search connected to revenue, not to clicks. When the work moves a number, you can see which work and by how much.
What our SEO consultancy includes.
Every engagement starts with an SEO audit and ends with a system you own. Here is what sits inside that, from the first look at the site to the handover.
A technical SEO audit
A full read of crawlability, indexation, site speed, structured data and the technical issues capping your rankings, with the priority fixes ordered by what each one is worth.
Content and on-page built for intent
The high-intent searches your buyers use, mapped to the pages that answer them, written to rank and to convert rather than to fill a calendar.
A search strategy tied to revenue
The terms worth winning, the order to win them in, and what each is worth to the business, so the budget goes to the searches closest to a decision.
Measurement and a system you keep
Organic search connected to revenue, then the whole system documented and handed back, so your team runs the SEO services without us once we are done.
SEO for regulated and high-stakes sectors.
We work where the search terms are competitive and the buyer is cautious. Two groups: regulated industries where every claim is checked, and volume markets where demand is won on search.
Most SEO firms are built to keep you paying.We are built to make ourselves unnecessary.
If you have been let down by an SEO marketing agency that reported rankings and never moved revenue, this is built the other way. The old model bills hours, files reports and guards the retainer. The work never leaves the firm, so the day you stop paying, the rankings start to slip. We build the search system, prove what it earned, and hand it back so it keeps working after we are gone.
What buyers ask before they hire us.
We are a founder-led SEO consultancy. The two senior people who scope your search work are the two who do it, from the first SEO audit to the handover. A typical SEO digital agency scopes with a senior person then hands delivery to a junior pod, and that is the layer we remove. If you are comparing SEO marketing agencies, the difference is who actually touches your site.
Technical SEO, content and on-page, search strategy and measurement. We run the SEO audit, fix the technical issues, build the pages buyers search for, and connect organic search to revenue so you can see what the work earned. The whole system is documented and handed back so your team runs it without us.
Pricing depends on the size of the site, the state of its technical health and how competitive the target searches are. We scope each engagement after a search audit, so the number reflects the actual work rather than a fixed package. We will give you a clear figure and what drives it before you commit to anything.
A fixed engagement with an end state. The method is build, prove, hand back, so the work has a finish line by design. If the rankings hold once we hand the system over, we have done the job.
Chloe and Alex Ridley. The two people who scope your SEO are the two people who do it, from the first audit to the handover. There is no junior team picking it up once the contract is signed, and no account-manager layer between you and the work.
Regulated and high-stakes sectors where search is competitive: financial services, healthcare and pharma, ecommerce and DTC, FMCG, consumer brands, B2B SaaS, technology, professional services, and manufacturing, construction and automotive.
Technical SEO fixes can move things in weeks. Competitive rankings take longer, usually months, because search engines need time to trust the changes. We will tell you what is realistic for your site and your sector before we start, not after.
Yes. A search audit is often the first step, and some clients start there before deciding on the wider engagement. You get the findings and the priority fixes either way.
Let us audit your SEO.
If you want SEO consultancy that builds an asset you own rather than a retainer you keep paying, that is the conversation to have.
Book a search audit →